Three editions in the portfolio
João’s portfolio includes three editions of Natalia Beauty’s Power Beauty, covering executive, technical and creative production, as well as show running. The account below describes one edition of the Power Beauty immersion event; its figures apply specifically to that edition.
The experience starts long before the stage
In his account of the Power Beauty immersion event, João shares the challenges of delivering two days of programming with a network of teams, partners and suppliers.
The account highlights Natalia Beauty and Felipe Pacheco’s involvement in the project, and the collective effort behind its delivery.
The event in numbers
According to João’s Instagram account, this edition brought together more than 4,000 people, with 25 days of promotion and decisions leading up to delivery. These figures refer to this particular edition, as described in the original post.
See the original account
Watch the Power Beauty immersion event video on Instagram ↗
Event production is a collective effort. This account highlights João’s contribution as described in his public post.